Tuesday, November 3, 2009

Post Production Video Blog from "What If..."

This is the footage from a recent test screening of a rough cut of "What If..." in North Carolina. We also got audience feedback, which was extraordinarily positive. The audience was asked to fill out a survey that included, among others, two key questions: "How would you rate the film?" and "Would you recommend it?"

The average Hollywood film scores a 55% "Excellent or very good" and "Definitely recommend" on those questions, and 65% is considered a good score. We were fortunate to receive an 85%, which bodes well.

No comments: